logo project for uncle chuck and matt
Uncle Charlie emailed me about redoing their logo for their company, MMCIS, Inc. and I’m excited about it, this could be cool! So I started sketching/brainstorming today. He gave me a couple guidelines:
• use the name MMCIS
• able to be rendered with small number of colors (so no gradients, bevels, etc.)
• still look good printed with 2 color process (on stationery, for example)
• steer away from the black/red/gray combo
So basically the man wants a simple, easy to read logo, that works big and small. One readable at every size, in any environment.
Some key words from their site to help w/ the brainstorming: functional, solutions, web, design, develop, program, host, administer.
To start, I’m trying to figure out what could be improved about their current logo, which currently is something like this:
• The type doesn’t line up. The IS (stands for Internet Services) are raised and smaller, and if that is to suggest a lesser importance to the MMC (multi media communications), then it isn’t obvious enough. It looks like a mistake.
• Also looks a little bit like roman numerals, either bc of the all caps, or the typeface, or both
• Tells me nothing about the company if the tagline wasn’t included. The logo should at least point you in the direction of an web solutions business
Goals for logo:
be readable. incorporate it into the website, ads, stationery, etc. hint at their niche, without having to rely on the “web sites that work”.
To the drawing board!