I think I’ll post some “swipe”. Thats what you call things you cut out, or bookmark in other publications, or packaging, or art that you like. So recently I saw a pull quote in GQ – and I liked the way it looked – so I cut it out, and put it up on the wall at work. So I’ll make a swipe library here of design that I like.
So here is a link to San Pellegrino’s website, but it sucks and takes 8 years to load so don’t go there. BUT their packaging for their sparkling mineral water, Aranciata and Limonata are really well done and beautiful. I think what I like about it is its just the right amount of retro – but its still sophisticated. It’s there in the type and in the simple star, and the very true blue color. All of which scream Italy and 1950. I also like how on the s. pellegrino bottles, the label looks like currency.


